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Albury Racing Club
Logo and business stationery

Albury Racing Club were looking for a fresh new look for their overall brand and wanted something other than the usual horse. A stylised Jockey was created and the colours chosen were to reinforce land and river which was also incorporated subtly into the logo.
 
       
       
 

Volunteer Fire Brigades Victoria
Logo and business stationery

This logo was designed in response to a logo competition run by the Volunteer Fire Brigades Victoria, following an amalgamation of two Associations into one. The logo is symbolic of a flame with support from volunteers (the letter ‘V’). Yoke won the competition, and was commissioned by the VFBV to re-design all business stationery with the new brand.
 
       
       
 

Private Wealth Management
Logo and business stationery

Private Wealth Management, Melbourne-based wealth advisors, approached us to design a logo that reflected trust, security and prosperity. The brand was then rolled out to a range of materials, including business stationery, presentation folders and bookmarks.
 
       
       
 

True Blue Tours
Logo and business stationery

The True Blue Tours logo uses colours and simplicity that reflect the outdoor nature of the business. Its target audience is the budget conscious traveller, and was designed with this in mind.
 
       
       

Capstone
Logo and business stationery

Designed for a Melbourne-based financial planning organisation, Capstone Financial Planning, this logo combined a traditional typeface with modern design elements to appeal to a wide range of audiences. The curves encompass the wordmark to portray security and care.

 
       
Capstone  

Electronic Systems Professionals
Logo and business stationery

Electronic Systems Professionals is the Industry Leader in offering staffing solutions to the Electronic Systems Industry. Our brief was to design a logo that reflected the industry, while maintaining a ‘human’ element. The logo was rolled out to business stationery and polo shirts.
 
       
       
 

Firemark Promotions
Logo and business stationery

Designed for our sister company, Firemark Promotions, this logo uses a strong bold colour and abstract image to reflect the name of the company. The brand was rolled out to a range of corporate ID materials and marketing collateral.

 

 
       
       
 

Multiple Stories
Logo and business stationery

In keeping with the name, the Multiple Stories logo and brand was designed for a diversified business with various but complimentary interests. The brand was rolled out to the website, signage and various marketing collateral.

 

 
       
       
 

Phoenix Diaries
Logo and business stationery

Our brief was to redesign an existing but outdated logo. The revised logo retained the Phoenix that is so representative of the business name, but utilises this element in a more abstract and modern way.
 
       
       
 

Sociologie
Logo and business stationery

This logo was designed for client Sociologie, a Melbourne-based company specialising in all natural Bath and Body products. It uses ligatures to represent people, the connections between them, and how they relate to each other.
 
       
       
 

Technology in Design
Logo and business stationery

Technology In Design Pty Ltd is the holding company of a select group of businesses within the Electronic Systems Industry. The logo was intentionally designed with a clean and sleek feel, representative of the technology industry.
 
       
       
 

Brazilian Sunset
Logo and business stationery

Developed for client Brazilian Sunset (Body Care Professionals) located in Melbourne, this logo was designed to evoke a carefree, relaxed appeal that captured the indulgent nature of the service our client provides. Other products in this suite include shop signage, web site, and point of sale materials.
 
       
   
 

Gaze
Logo design

Initially, Yoke was approached to design a clothing range for Andrew Gaze. As part of this, a sub brand of the Gaze logo was developed and was used as a swing tag label and also as a key design element in the clothing range.
 
       
       
Hampton Arts  

Hampton Art Supplies
Logo design

Yoke was approached to produce a new logo and a range of new materials incorporating the new logo. The logo was designed using letter forms that were cut out of coloured paper and the colour palette was selected to be eye-catching. The logo mark has been utilised as a super graphic across all marketing materials to create dynamic and interesting shapes.


 
       
       
Hampton Arts  

On The Move
Logo design

On The Move provides a utility reconnection service for residential and commercial properties. Yoke developed a new logo for On The Move with modern styling that utilises a tick from checklists commonly created during the moving process. The original orange colour was retained to link the new logo back to the earlier version, and black was introduced to add a new modern touch.
 
       
       
 
 
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